Are you looking for high-quality prospects? Of course you are!
Every single one of us is looking for that A-player that joins our team! He or she is that ‘runner’ who just gets our business! They’re connected and their network thinks highly of them…so they have a lot of influence, and people are just attracted to working with them!
But where do you find this proverbial ‘perfect prospect?’
While we each have one or two of these A-players in our own networks (yes, you do!), I truly believe that LinkedIn is one of the greatest resources to find high-quality, professional people for your team.
When I running my own network marketing team, LinkedIn was my go-to social platform for finding self-motivated, hardworking team members!
In the network marketing profession, I see a lot of people trying to use LinkedIn, but I see very few people doing it the right way!
Here are just a few of my favorite tips for utilizing LinkedIn for building your network marketing team!
“Think of it not as an opportunity to sell your company, but as an opportunity to sell yourself and what's important to you.”
Three Tips for using LinkedIn to Find Quality Prospects
Tip One: Your profile is SO important
If you want to be successful on LinkedIn, the way that you set up your profile has everything to do with your success or failure.
On LinkedIn, when you make an attempt to connect with someone, the first thing they’re going to do is look at your profile.
Your goal when creating your profile must be to create curiosity and not raise resistance with people.
The BIGGEST mistake I see people making when creating their profile is becoming an infomercial for their company.
The title of their profile has their company name. Their rank is listed.
This means NOTHING to a random prospect!
They honestly do not care about your rank or title at this point.
When you meet someone in person for the first time, do you immediately tell them your rank and title? No! So, don’t do it on social media either!
Keep the title generic. Have a nice quality picture.
Most importantly, pay attention to your summary.
LinkedIn allows you to write several paragraphs as an opportunity to tell people about yourself.
I see a lot of people using this summary to sell their company. They talk about how great their company, products, and services are. Once again, this is a big mistake.
Your summary is an opportunity for you to do two things:
- Make a connection with your prospect
- Demonstrate some sort of value
Think of the summary as you telling your story. Share a part of yourself.
If someone comes and reads it, they should like you and be able to relate to you.
It’s a way to let people know what’s important to you, what you stand for, and what you are all about in life.
Tip Two: Upload 2-3 Videos You’ve Done on Facebook
Once again, it’s all about the connection, and videos are the #1 way to connect with people personally on social media!
Upload two or three videos that you’ve done on Instagram or Facebook that are approximately three minutes of length and have generic content.
You should be teaching and giving value.
This will help you build trust.
People looking at your profile will feel more connected to you because they can see and hear you.
Tip Three: Use LinkedIn’s Advanced Search Functionality
LinkedIn’s search functionality is awesome for finding new people to connect with!
The advanced search functionality lets you search for people by keywords, geographic location, company name, and background. You could find someone with the same background as you by using keywords and then overlay it with geographical location!
For example, you can search for all real estate agents in Boston, Massachusetts, and then send them an invitation to connect on LinkedIn!
Once they accept your connection, you can then message them and reference your point of commonality. For example, if I search for “medical sales in Ohio”, I can reach out and say:
“Hey, Megan! I see we have the same background in medical sales. I worked for So-and-So. How long have you worked for ______?”
Note that all I did in the first message was start the conversation. I’m not going into my sales pitch or offer in the first message because that raises resistance with people.
You want to find someone who will answer. Once you’re in the conversation, NOW you can make your offer. It’s OK to transition quickly on LinkedIn.
People are on LinkedIn to network and find opportunities. They aren’t just on there to socialize.
You will find that even though you are reaching a cold market and have to go through a lot of numbers, the people who do engage with you will be more likely and more willing to talk business.
Imagine if you could get just ONE person just like you to join your team.
What would that be worth to you?!!
If you got value from this article and want to learn more about how I used LinkedIn to successfully build my team, including my scripts, and recommendations for setting up your entire profile, click HERE to learn more about my LinkedIn Prospecting Blueprint!
