Let’s talk about customers.
I know, you’re probably here to learn more about team-building and leadership.
But, here’s the truth:
Customers do NOT get enough attention in network marketing.
At the end of the day, customers are what make your business. They are the reason that network marketing companies exist, and you can’t build a business without them.
One of the biggest mistakes people make in MLM is not realizing the value of a long-term customer.
We make elaborate onboarding systems. We handhold our team members into success. We spend a lot of time and energy on bringing people into our business, but when someone buys a product, we don’t apply the same principle to them.
So, how do you turn a one-time customer into a lifelong client?
You reconsider your definition of “sale.”
Hear me right now…this is important:
A sale is NOT complete until the customer gets the transformation they are looking for.
When someone buys your product, they aren’t buying the product because they want it.
Nope! Not at all!
They buy the product because they want the transformation that is on the other side of using those products.
The old adage is, “You don’t buy a drill because you want a drill. You buy a drill because you need a hole.”
I need you to make this mindshift….
You do not sell products. You sell transformations!
If you sell weight loss products, people want to transform their bodies into healthier, thinner versions that fit into stylish clothes and make them feel more confident and hold their head up high!
If you sell skincare products, people buy them because they want to get rid of acne spots and wrinkles, wear less makeup, and feel more beautiful and confident in their skin!
If you sell health products, people buy them because they want more energy and focus and they want to feel like they’re taking care of their families in ways they couldn’t when they were tired and in chronic pain!
So, if you think of the finish line as the transformation rather than the purchase, then you can completely change the way you treat your customers and how you work with them.
The sale is not done until you help them get the transformation they are looking for. The sale is just the beginning. It’s the starting point!
“How do you turn a one-time customer into a lifelong client? You reconsider your definition of ‘sale.'”
I promise you that this is a powerful concept when it comes to customer relationships. I’ll share a quick story with you about my own experience.
I bought a 30-day cleanse from a friend. It was the new year, I was a little overweight, and I was ready to start. I bought a bundle of products. This big box came to my home, and I thought I was on my own from that point.
I was wrong in the best way possible.
My friend that sold me the products didn’t just take my money and then ghost me! He educated me about the products. He took the time to get to know my goals and what I was looking for. He helped identify a problem that I had and let me know how the products could help solve that problem. And he followed up with me, constantly asking where I was at on this transformational journey.
My friend held me accountable to use the product. He called me every week and said “How’s it going?” If I wasn’t using the product, he encouraged me and told me to take them. He reminded me that this is what I wanted. He talked about the transformation. He got me excited about what my life was going to look like on the other side.
I appreciated him being there with me, walking me through how to use the products and how to take them. He understood that a sale is not final until I get the transformation.
If I don’t see the value in the products, I’m not going to buy again. If I experience a transformation, then I’m going to tell everyone I know and build his business in the process!
I KNOW some of you are saying, “Bob, there’s no way I can do that!”
You SHOULD be doing this.
You have a responsibility to take them the rest of the way.
These people are coming to you because they want their problem solved. It is your job to help them find the solution. Why wouldn’t you hold them accountable?
If you start thinking about a sale as not being done until you’ve helped the customer get the transformation they are looking for, it will completely change your business. You will have customers for life….and these are the customers that will refer others to you as well, building your business in the process!
So, when’s the last time you checked in with your customer after a sale? Have you kept track of their personal progress?
Tell me your success stories and your “needs improvement” stories in the comments below!!
