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Top 5 Consumer Trends for the Beauty Industry
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The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.
In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you!
I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.
FREE Industry-Specific Transformational Sales Training:
DM me the word “MASTER” on Instagram for the link to register!
https://www.instagram.com/bob_heilig/
Listen to Learn
00:17 – The beauty industry landscape
01:49 – #1 – Personalized level of buying experience
06:25 – #2 – Loyalty programs/offerings
09:02 – #3 – Brands partnering with authentic influencers
11:39 – #4 – Consumers wanting brands that are tied to communities
14:08 – #5 – Businesses prioritize relationships over transactions