The 3 Levels of Value Creation

Welcome to 2023 everyone! I hope you had a really wonderful time celebrating Christmas and New Year. 

Today we are going to talk about CREATING VALUE. 

(pssst…check out Episode 333 to learn more about the price value equation)

The concept of creating value has been tossed around a lot in our profession. 

In fact, a lot of us have heard statements like, “You’ve got to create value for what you do”, “You’ve got to create valuable content”, “You have to have valuable conversations”, etc. 

It’s because learning how to COMMUNICATE value is one of the most important skills in SALES.

However, many people in our profession don’t fully understand that there are actually different levels to value creation. 

In this episode we’re going to take that one step further and break down the 3 levels of value creation. 

Episode Quotes

“VALUE is what drives all buying decisions.”

“Ditch the pitch if you want to be really good at sales.”

“A problem isn't a problem unless you ask purposeful questions to explore the impact/uniqueness of the problem.” 

“We define success by your willingness to show up and help people every single day.”

“Your vision is born from your mission.”

Listen to Learn

01:14 – The joys of Christmas (we bought the boys their first bikes)

04:04 – The concept of creating value 

07:29 – Level 1 – Product Information (products, company, business model)

12:10 – Level 2 – Problems (uniqueness of the problem / exploring impact)

17:59 – Story – coaching session with Lisa

22:54 – Level 3- Mission, Vision, and Values