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The Difference Between Prospecting and Marketing
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How much time are you spending on marketing versus prospecting to grow your business?
There are two sides to your business: prospecting and marketing.
And I personally believe that a lot of you are relying too heavily on the marketing side.
And that's one of the reasons why you're feeling stuck.
Don’t get me wrong, marketing is important; however, marketing alone is not enough to build a business.
What I want you to understand is that marketing is meaningless unless you're using it to drive your prospecting….and most of you are NOT spending enough time prospecting,
Today, I’m going to share the difference between PROSPECTING and MARKETING, and how to shift most of your time to prospecting in order to build your business.
Episode Quotes
“The ‘Post and Pray' method isn't going to build your business.”
“Marketing is meaningless unless you're using it to drive your prospecting.”
“A business is built on 1-on-1 meaningful conversations.”
“Doing less marketing allows you to work on more important things.”
“We grow and become better when we face our fears.”
Listen to Learn
01:50 – Review of the Week, Student of the Week
04:42 – Why too much marketing isn't building your business
07:45 – Focusing on prospecting
14:18 – The reason why people focus more on marketing
17:10 – Facing fears and building a business