{Biz Tip Friday} Facebook Personal Profile or Business Page

When it comes to Facebook strategy, one of the most frequent questions I get is:

Should I be focusing on using a Business Page or my own Personal Profile?

In 2018, Facebook made a major change in terms of building Page audience that changed everything.

They severely started limiting the organic reach of Business Pages.

As of right now, the only way to build your Facebook business page today is through paid advertising.

However, running ads for NM opportunities and products does NOT  work. It’s a total waste of time and money.

That’s why I recommend you focus on building your personal brand on your Personal Profile and start selling YOU. Lead with LOVE and SERVICE on your social media posts, not selling and promoting.

If you start selling and promoting LESS and start focusing on adding value to people with your content, I guarantee that you’ll start getting more engagement over time.

Episode Quotes

“You should be focusing the majority of your marketing efforts for your business on your Personal Profile, NOT a Business Page.”

“Stop selling your products and trying to shove your business down people's throats and start selling YOU.”

“People buy products from people they know, love, and trust.”

“The less you actually try to sell and recruit, the more you actually sell and recruit.”

Listen to Learn

01:04 – BRAND NEW!!! My texting app called ‘Community'

02:49 – Cons of building a Facebook business page

05:33 – When to create a Facebook page for business

06:56 – How to effectively use your personal profile for business

15:52 – My assignment for you

Text me at (215) 608-1454 and let me know your questions or topics you want me to cover here on future episodes.

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