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The Price Value Equation
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Do you want to know what motivates people to buy?
When the value is greater than the price (yes, price and value are two very different things).
As Warren Buffett says, “Price is what you pay, value is what you get.”
Today, I’ll talk to you about something called The Price Value Equation.
This is one of the most important concept I've learned on how to be successful at selling.
Episode Quotes
“What motivates purchasing is when the value is greater than the cost.”
“Price is what you pay, value is what you get.” – Warren Buffett
“Value is created when we show genuine care, understanding, and concern.”
“Relationships are not what move people to action. Trust is what moves people to action.”
Listen to Learn
00:26 – The price value equation
02:52 – Price vs. Value: What's the difference?
07:59 – How to start focusing on value
12:44 – Benefits of building a value-focused business