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Stop Selling People and Start Leading Them
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One of the struggles when it comes to conversational sales is how to transition from small talk to meaningful conversations.
Although small talk is the initial step in building relationships with your prospects, it can oftentimes lead to you doing most of the talking (AKA transactional conversations).
The key to advancing a sales conversation is understanding the conversation flow and knowing the right questions to ask – Transformational Selling.
In this episode, I’ll teach you how to ask the right questions to your prospects for you to have authentic and meaningful conversations that brings them closer to you.
Episode Quotes
“The key to advancing a sales conversation is knowing the right questions to ask at the right time.”
“Every person isn't a prospect for your business.”
“The problem is the seed of the conversation. Asking the right questions get the prospect talking.”
“Transformational conversations do not push people away. It brings them closer to you.”
Listen to Learn
00:33 – Catching up: family vacation & updates
02:39 – Understanding conversation flow
05:10 – How to advance a sales conversation
08:46 – How to ask the right questions
12:19 – Leading people through conversations